WHY IS MY GOLD VERMEIL RINGS LOSING IT'S COLOR?

The general rule for wearing vermeil, gold-filled, or any plated ring for it to last longer is to put it on last before heading out and to take it off first when you return home. If you plan to wear rings on a daily basis, we recommend opting for solid silver or solid gold metal. It is a common understanding that plated jewelry, regardless of how thick the layer is, or how large the claims of it being "waterproof" will eventually fade over time. This highly depends on factors such as exposure to Chlorine levels in your water, exposure to chemicals such as perfumes, alcohol and creams used by the wearer. 

• Never use it while showering and especially while doing dishes with highly concentrated soap.
• Chlorinated water, especially in swimming pools, is a big no since even solid gold pieces can discolor when exposed to Chlorine.
• A recent study also suggests that high acidity levels in the body of the wearer can speed up jewelry fading/tarnishing.
• Certain substances, such as makeup remover, nail polish remover, face bleach, and hair color or bleach, can be particularly harmful to fine metals and should be kept away from your jewelry to help maintain its color.

When it comes to vermeil or gold-filled rings, the underside of the ring that comes into contact with your palm tends to lose color more quickly if worn 24/7. With solid gold jewelry prices out of reach for many, buyers who regularly collect vermeil jewelry and build their collection are aware of this, they embrace and appreciate it, as it reflects the genuine love and age of their pieces. This color loss occurs because our hands frequently touch various surfaces that can be rough, creating constant friction between the fingers and the ring. 

Let's be honest: buyers often overlook the care instructions for their vermeil jewelry. Most people will only take a couple of minutes to read the instructions only if the item is a high-ticket purchase. However, there's a common truth: anything you invest love, care, time and understanding into—whether it's your health, your relationships, or your jewelry —Will last a lifetime.